X-Pression RUWA BRAID, the most innovative braid in Nigeria

Ms. Grace Ejikeme (Marketing Manager) shows off the newly unveiled Ruwa X-Pression 3x Braid.

• X-Pression, the leading hair extension manufacturing brand in Nigeria, launches an innovative braiding product with quick drying features – The RUWA BRAID.
• The new Ruwa X-Pression Braid… a solution to every woman’s challenge of wearing a braided hair extension.

It is a well known fact that X-Pression has always been at the forefront when it comes to creating high quality, cutting edge, innovative and revolutionary hair extensions to meet the growing aspirations of users. of hair extensions in Nigeria and give them the best value for their money.

This has been one of the core values ​​of Solpia Nigeria Limited, makers of the X-Pression hair extension brand since its inception some 25 years ago, and the main reason why X-Pression has become a household name, not just in Nigeria, but across the world.

Today we are here to unveil a new braiding product, the solution to all the challenges faced by women who wear braids, the biggest of which is the long drying time of their braided hair.

You will agree with me that the problem of how to get home from a braided hairstyle without our dress being ruined by the humidity of our braid is a problem that every braid user has had to face for all these years. Well, here’s the good news. With the new X-Pression Ruwa Braid, it only takes up to 45 minutes for your braids to dry completely after hot water styling. This means you can go straight from the hair salon to an event or date without worrying about wet dress discomfort resulting from your wet tresses.

The new X-Pression RUWA BRAID is water repellent and does not absorb water like other braids on the market. This feature allows the braid to dry very quickly compared to other braids.

Another interesting feature of the new X-Pression RUWA BRAID is that it is lightweight compared to other braids. For those who love voluminous braid styles, this is good news for you because you can wear as many packs of RUWA X-Pression Braids as you want without feeling the weight.

With the new X-Pression RUWA BRAID, you can always take a shower or wash your braids as often as you like; you can go swimming with your braids, without worrying about a damaged, itchy or smelly braid, and the rain will no longer be a threat to your braids.

The characteristics of the new X-Pression Ruwa braid are:

• Water Repellent: Ruwa X-Pression Braid is water resistant; it does not absorb water like other braids.
• QUICK DRY: It dries very quickly compared to other braids that wet your dress after styling. With the Ruwa X-Pression braid, your hair dries within 30 minutes after styling.
• Light Weight: Ruwa X-Pression Braid is lighter than other braid products.
• Hot Water Set: Ruwa X-Pression Braid accepts 100% hot water for styling, this is possible because the water setting for Ruwa Braid is done by water vapor.

Benefits of X-Pression Ruwa Braid for every woman:

• Freedom to wash your braids with shampoo while bathing.
• No more wet rags after styling.
• No more itchy or smelly hair because you can wash your hair anytime.
• Never worry about the rain ruining your braid.
• Freedom to swim with your braids and uncovered with a nylon shower cap.
• No more fear of sweating because you can easily shampoo your braids.

RUWA in Hausa language means water, and in Swahili language, RUWA means beauty. This means that with X-Pression RUWA your beauty is guaranteed, no matter the environment, be it in the rain, at the pool or at an event.

So we encourage all women to try the new X-Pression Ruwa braid and change their lifestyle because this braid gives you all the comfort you need to enjoy your braided hair. It is also a product with guaranteed market value because washing your braid gives you the opportunity to wear your braid longer.