New Twitter boss Elon Musk has said the company is suspending the relaunch of its paid verification subscription service until it is confident that celebrity account impersonations will stop.
After its takeover of the social media company for $44 billion last month, the Tesla chief said he would change the microblogging platform’s verification system, providing a blue checkmark to anyone who has paid $8 and are subscribed to Twitter Blue.
He had argued that adding this paid tier to Twitter would help weed out spam and fake accounts, as they wouldn’t be willing to pay to get traction on the site.
Shortly after the $8 subscription service rolled out earlier this month, however, the platform descended into chaos after several users purchased verified badges and began impersonating personalities and public organizations.
Last week, the world’s richest man and new owner of Twitter said the platform’s $8-a-month Blue subscription service would be available again on November 29.
“Punting is relaunching Blue Verified to November 29 to make sure it’s rock solid,” he said last week.
But in a meeting with employees on Monday, he reportedly said the launch of the paid verification subscription would be put on hold until there was “high confidence” in the protection against “identity theft.” important”.
“We could launch it next week. We couldn’t,” Musk said, according to a report from The Verge.
On Tuesday morning November 22, Musk confirmed the report.
“Withholding Blue Verified relaunch until there is high confidence in stopping spoofing,” the Tesla CEO tweeted.
Musk, in his tweet, also said that Twitter may use “different color verification” to verify organizations.