Afrikaloaded

All About The Latest Updates

OMO educates students about plastic recycling in thirty schools

Dirt For Good: OMO educates students on plastic recycling across thirty schools

In a bid to inspire more responsible citizenship on sustainability practices, OMO, Africa’s largest laundry brand, has launched an educational campaign in schools to engage and educate children about plastic recycling through its Dirt For Good campaign, a holistic approach to reducing waste, promoting sustainability and creating better communities.

Dirt For Good: OMO educates students about plastic recycling in thirty schools

Dirt for Good is a 3-week program aimed at making children and young people part of the solution to tackle plastic waste and litter by raising awareness and encouraging the collection and recycling of plastic waste, and good cleaning practices. disposal with thirty schools to be engaged through this initiative across Lagos.

Dirt For Good: OMO educates students about plastic recycling in thirty schools

Speaking at an event at Karis Schools, a private education institution in Magodo Phase 2, OMO Brand Manager Chinonyerem Opara stressed the need for urgent action on sustainability and climate change, stating that Nigerian children are the generation of changemakers who can impact the future of their environment.

“Global studies have consistently shown the negative impacts of plastic waste on the environment,” said Chinonyerem Opara, Chief Brand Officer, OMO. “For example, it can cause intestinal damage when ingested by fish and turtles. These plastic bags, bottles and other objects spill into water channels and reservoirs and eventually clog them partially or completely. the huge surge we are currently experiencing, the fight against plastic waste and its recycling is no longer a local problem, but a global concern for all”.

“The low level of recycling in Nigeria, which is below 12%, and inadequate waste collection pose a huge threat to the management of plastic pollution,” said Yemisi Lawal, Chief Operating Officer, Wecyclers. “An estimated 367 million tonnes of plastic were produced in 2020 alone, or around 12 tonnes (12,000 kg) of plastic waste produced every second that year. If we are going to find a list solution to litter pollution, it starts with influencing change in all communities, even with students.”

Dirt For Good: OMO educates students about plastic recycling in thirty schools

According to the Federal Ministry of Environment, Nigeria generates around 32 million tonnes of waste per year, among the highest in Africa. Of the waste generated each year, 2.5 million tonnes is plastic waste, most of which (70%) ends up in landfills, sewers, beaches and bodies of water.

The Dirt For Good campaign gives voice to the global concern over plastics and litter, in line with the brand’s goal of “empowering the world’s changemakers to get Dirty For Good” and encourage young people to take action on these issues to make a change for the future.

Dirt For Good: OMO educates students about plastic recycling in thirty schools

Dirt For Good: OMO educates students about plastic recycling in thirty schools

Dirt For Good: OMO educates students about plastic recycling in thirty schools

Dirt For Good: OMO educates students about plastic recycling in thirty schools

Dirt For Good: OMO educates students about plastic recycling in thirty schools

Dirt For Good: OMO educates students about plastic recycling in thirty schools

Dirt For Good: OMO educates students about plastic recycling in thirty schools

Dirt For Good: OMO educates students about plastic recycling in thirty schools

Leave a Reply

Your email address will not be published. Required fields are marked *