Nigeria’s quest to become one of the leading exporters of finished fashion goods has recently received a major boost as leading financial institution, Fidelity Bank Plc, collaborated with several stakeholders to host the Anambra Fashion Expo 2022.
The event held at Awka International Conference Centre, Anambra State on Friday, September 16, 2022, hosted over 800 walk-in guests, 35 fashion designers, 100 exhibitors as well than virtual participants. The event, which is the first edition, had the theme “In Between Time for All Times”.
Speaking at the event, Governor of Anambra State, Prof. Chukwuma Soludo said, “What you have done tonight is great. It showed that Anambra is the home of creativity.
We have not invested a penny in this event that you all witnessed today. The organizers told us about it, but we said we had no money. I’ve seen how they’ve transpired, looking for sponsors, but based on what we’ve seen today, especially the ingenuity shown by various Anambra brands, we will be supporting this event to be held every year .
One of the highlights of the event was the masterclass led by Nduka Udeh, Managing Director/CEO of Export and Sell LLC, where attendees were guided through the process of developing the skills needed to sell on the international market and earn currency.
“As one of the leading banks in the field of exports, we felt the need to help Anambra Fashion Expo attendees develop their ability to compete on the global stage. That is why we have led our partner, Export and Sell LLC, to walk attendees through the details of preparing the correct documentation required to export to the United States of America (USA), how to find buyers, how to list products and sell on Amazon. , the various licenses required among other aspects of exporting,” commented Division Head, Brand and Communications, Fidelity Bank Plc, Dr Meksley Nwagboh.
The event also included a panel discussion on how to help entrepreneurs scale their business. One of the panelists and Branch Manager of Fidelity Bank, Nkwo Nnewi Branch, Mr. Ndubuisi Achebe said the bank was brought in to sponsor the event as it is a dedicated supporter of youth-friendly initiatives and small businesses. companies.
“We’re always excited to see how we can help people grow their business. When you come to Fidelity Bank, you’ll be advised on the right financial products and how to get loans. That’s why we won best SME award a friend bank in Nigeria for several consecutive years,” Achebe pointed out.
It should be recalled that Fidelity Bank has championed several initiatives to help local businesses play on the global stage and attract foreign exchange earnings. For example, its Export Management Program (EMP), which was launched in 2016 and is hosted in partnership with the Lagos Business School and the Nigerian Export Promotion Council (NEPC), equips participants with the knowledge to boost non-profit exports. oil companies. The bank also launched the CBN RT200 FX Policy Sensitization Series in February 2022 to highlight opportunities for importers looking to turn to exporting using policy.
Fidelity Bank is a fully-fledged commercial bank operating in Nigeria with approximately six million customers who are served through its 250 business offices and digital banking channels. The bank was recently recognized as Nigeria’s Best SME Bank 2022 by the Global Banking & Finance Awards and in 2021 the bank won the ‘Fastest Growing Bank’ and ‘Corporate Business Bank’ awards. MSMEs and Entrepreneurship of the Year” at BusinessDay 2021. Banks and Other Financial Institutions (BAFI) Awards.